Running multiple ad networks such as Adsense and MGID simultaneously can significantly enhance revenue streams, especially when leveraging traffic from platforms like Facebook. In this blog post, I’ll share insights from my experience and discuss the benefits of diversifying ad networks.
Why Use Multiple Ad Networks?
Managing multiple ad networks offers several advantages, particularly when dealing with ad limitations or fluctuations in earnings:
- Coverage Against Ad Limitations: Adsense occasionally imposes ad limits, especially with high traffic from social media like Facebook. By integrating MGID or similar ad networks alongside Adsense, you can mitigate the impact of these limits. While MGID’s earnings might be lower than Adsense’s, it provides a backup to ensure continuous revenue generation.
- Diversified Revenue Streams: Each ad network operates differently and may perform better under varying conditions (e.g., traffic sources, user demographics). Diversifying with networks like EZOIC, Media.net, Mediavine, MGID, or Revcontent allows you to optimize revenue based on the traffic’s behavior and preferences.
Dealing with Adsense Ad Limitations
When faced with Adsense ad limitations due to high social media traffic, it’s crucial not to panic or remove the ad code. Google implements these limits to verify traffic quality, ensuring that clicks and views are genuine and not generated artificially.
From my experience, maintaining the ad code during an ad limit period is essential. Google reviews the traffic quality over time and gradually lifts the ad limit as it confirms the traffic’s authenticity. This approach helps in preserving revenue potential and maintaining consistent ad earnings.
Leveraging Auto-Ads for Improved RPM
Enabling Google AdSense’s auto-ads feature has proven effective in optimizing RPM (Revenue per Thousand Impressions). Auto-ads use machine learning to place ads dynamically on your site, maximizing visibility and click-through rates. It’s a hands-off approach that often results in better overall ad performance.
Choosing the Right Ad Networks
Aside from Adsense and MGID, consider experimenting with other ad networks based on your site’s traffic profile. Each network has its strengths, whether it’s high RPM rates, specialized ad formats, or better compatibility with specific content niches.
Case Study: Adsense and MGID Results
Over the past 4-5 months, integrating MGID with Adsense has yielded positive results for my websites. By strategically managing ad placements and diversifying networks, I’ve navigated through ad limitations and optimized revenue streams effectively.
Looking Ahead
In conclusion, the key to maximizing ad revenue lies in strategic diversification, leveraging auto-ads, and understanding the nuances of each ad network. Focus on the present opportunities while planning for sustained growth throughout the year.
